ALUPRINTS
50 years of legacy, a journey film
Film Director, Story
- overview
For the 50th anniversary of Aluprints, we set out to create more than just a corporate film—we aimed to tell a deeply human story.
‘50 Years of Aluprints’ captures the remarkable journey of a family-run business that evolved from a modest aluminum printing unit into one of the leading signage manufacturers for major TATA Group brands, including Westside, Croma, Zudio, Titan, and Tanishq—with a new chapter unfolding in international markets.
But beyond the scale and success, our lens stayed focused on what truly matters: the people behind the brand. From founder Jayaprakash Tenginkai’s early days—pedaling through neighbourhoods on a bicycle to take orders—to the second generation’s drive for innovation and expansion, we unearthed a story built on grit, warmth, and quiet determination. Our intention was to shape these moments into a film that felt honest and enduring—a narrative that not only celebrated five decades of excellence but also reflected the values that made such longevity possible.
In the end, it was a heartfelt tribute to Aluprints’ journey, its people, and the timeless spirit that fuels it forward.
Credits
Sanjay R Wadhwa, Story/Concept & Direction
Beyond Life Productions, Production
Hitesh Jain, Cinematographer & Editor
Pradeep Bademmi, Assistant to Cinematographer (lighting)
Shaktiprasad CK, Assistant Director
Beyond Life Productions, Production
Hitesh Jain, Cinematographer & Editor
Pradeep Bademmi, Assistant to Cinematographer (lighting)
Shaktiprasad CK, Assistant Director
